Imagine losing a 400-page Word document that you’ve been working on for months.
Your system is infected and you don’t have antivirus software, or your computer randomly shuts down. To make matters worse, you have no data backed up.
Here's the truth that most IT experts aren't telling you:
Cybersecurity services are only half the work.
Most sensible people protect their data from vicious malware and their machines from unexpected damages. Still, like many business owners, the words ‘disaster recovery plan’ might make your gut twist.
Although backing up your company’s technological infrastructure with plans to minimize uncertainty, legal liabilities, and stress sounds like a rational course of action, you're not alone in feeling hesitant about making a DRP.
It begs the big question: is it really worth the cost?
What is disaster recovery?
Think of a disaster recovery plan as a cushion underneath your business. It’s there for you before, during, and after fatal falls caused by IT mishaps. It can outline preventive measures to mitigate risk before disasters strike, detective measures like alarms or network monitoring software, and corrective ones that focus on restoring failed systems or machines.
But what about insurance? Relying on that alone means waiting for your insurance company to write a cheque to cover damages, which can take several weeks. Meanwhile, you lose business in the waiting. And this is not the year to lose any more business.
Above all concerns, the potential to lose customers should be enough to kick off your plans for disaster recovery. Customer retention is expensive work... but trying to drive lost ones back to your business is a different beast.
When a product fails to meet customer needs or goes into outage for an extended period, trust erodes quickly. If not an excruciatingly costly endeavour, getting those customers back is close to impossible.
Truly, how bad can these disasters be?
‘Disaster’ can mean a wide range of things, from a fire to a security breach to simple human error. You may not feel susceptible to natural disasters you see in the news (e.g., a hurricane in the prairies? Unlikely). But all environments are vulnerable to unforeseen catastrophes, like severe thunderstorms that can damage your network connection.
These can hit hard. After a major storm, 1 in 4 small- to medium-sized businesses do not reopen. Small businesses that survive such disasters can face over $25,000 in losses.
But natural disasters are far from the leading causes of technological disruption. Consider common threats that target businesses more stealthily, namely cyberattacks. They happen in all industries and weaken the most powerful firms.
Retail giant Target only implemented a secure payment system after a data breach in 2013 compromised the privacy of 70 million customers. Samsung decided to safety-test all their phone batteries when loyal users found their phones exploding.
Disasters like these can teach us to investigate potential problems and address bottlenecks in our operations before they blow up — metaphorically or literally. This only works if we choose to proactively invest in safety rather than risk joining a list of cautionary tales.
Are there limitations to the disaster recovery plan?
There may be no invincible shield to protect you from loss, but some armour is better than none. The real cost of disaster recovery is the cost of its absence.
Without a plan, your business could end up in one of two places: barely afloat or six feet underground.
What a disaster recovery plan really does is strengthen a business’s vigilance and safety, enhancing day-to-day operations with optimized security, resources and overall preparedness. After the plan is made, it doesn't even take much upkeep; updating and maintenance of a DRP only takes around one day a month.
Disaster is inevitable. Your customers and business demand swift recovery. Through planning, you do more than clean up a mess — you expect the mess and handle it with professionalism and minimal loss.
Guess what? You don’t have to go to great lengths for a disaster recovery planning. We have an around-the-corner solution: ready-made disaster recovery plans that we can easily customize to your specific business needs. Talk to us about it.